The Burberry September collection show was the first where both the new men’s and women’s collections were displayed for the first time. It was held late September as part of London Fashion Week, at Burberry’s new show venue “Makers house” in London’s Soho. The idea behind the collection was derived from the spirit of Nancy Lancaster’s interior and garden designs, as well as Virginia Woolf’s novel ‘Orlando’. The collection was a medley of noble and authentic fabrics, where denim and sweatshirting met cashmere and pyjama silks. It blurs the boundaries between masculine/feminine, casual/formal, and night/day.
The screening of the Burberry September collection show was one of the highlights of the brand’s private event at its Marina Bay Sands, Singapore, held on Friday 23 September. The 200 attendees of the event consisted of media, celebrities, and society ladies – including Rebecca Lim, Fiona Fussi, Hanli Hoefer, Paul Foster, Yvette King and Desmond Tan.
After the screening, guests viewed the September collection up-close at the store in a powerful example of what the see now buy philosophy can accomplish. Since Burberry is one of the pioneers of the see-now-buy-now phenomenon, guests were able to purchase the collection fresh of the runway. Other activities included the monogramming of the Heritage Trench Coat, and a performance of five songs by Burberry acoustic British singer-songwriter Georgie (her first performance in Asia).
The full September collection is now available to purchase at Burberry Marina Bay Sands, ION Orchard and Paragon stores and globally through Burberry.com, shipping to over 100 countries.