“To break the rules, you must first master them” – the name set the tone. The luxury Swiss watch manufacturer is currently hosting its most ambitious exhibition which brings guests on a journey through its history — in Yuz Museum, Shanghai.
Audemars Piguet appointed French designer Mathieu Lehanneur to conceive a special installation: a large ring, made of 12 rooms – an allusion to a watch dial – where 200 historical and contemprary timepieces are exposed. “This exhibition is a reflection on time… a dreamy vision of time where each instant differs from the previous one. Here every door opens onto a new story,” Lehanneur said.
In the middle of the circle stands a huge rock, created from cast replicas of those found in Audemars Piguet’s home in the Vallée de Joux. It is meant to remind the visitors of the brands origins and how far it has come from there. Key artists, as Cheng Ran, Dan Holdsworth and Alexandre Joly, also contributed to the exhibit, showing the brands commitment with the world of contemporary art.
Since 1875, the oldest fine watchmaking manufacturer still in the hands of its founding families, has proven its expertise in Haute Horlogerie crafting and its capacity to adapt and prosper through the ages. This exhibition, presents the largest collection ever brought outside of its own Museum also explores a selection of horological arts and crafts that the brand has mastered over the centuries.
After Shanghai, the “ring” exhibit will be displayed in severl other art capitals throughout 2017.
“To Break the rules, you must first Master Them” by Audemars Piguet, Yuz Museum, Shanghai. Until November 13th