The talent of artist Guillaume Airiaud is the subject of much fascination for Hermes, which is an incredible feat considering he is only 32. It is no surprise, then, that the storied fashion house would call upon his expertise for the “Crafting Time” exhibition. It not only unveiled three new exceptional timepieces, but also reinterpreted five key areas that apply to Hermes timepieces. Each one is translated into a series of visually-intriguing sculptures.
Crystal art glass
Airiaud’s interpretation of dial creation is a mesmerizing showcase of the processes a “gob” of crystal experiences after it goes through the furnace.
In an alluring kaleidoscope of pigments, the exhibit showcases the transformation of glass powder as it evolves into an infinite palette of shades in various degrees of translucency upon repeated firings in the kiln.
Slow rotating sculptures, combined with graphic art and transparency effects create optical illusions. The sculpture’s double H emblem alludes to the famed Fauborg Saint-Honore store in Paris, a meaningful parallel to the Hermes‘ dedication to high watchmaking.
Playfully deconstructed numerals appear and vanish in a slow dance between the exhibit’s wheels and gears, mimicking the delicate but destructive mechanics of time.
Airiaud explores the brilliance of precious stones in this showcase, highlighting the facet of a diamond being cut and radiating its sparkle with movement and light.